Feast or Famine - How to Market and Sell Your Way Out!

IMC Chicago Chapter Meeting
May 11, 2007

Lisa Dennis helped us solve a common consulting problem with her presentation: Feast or Famine - How to Market and Sell Your Way Out!

Whether times are good or bad, the “feast or famine” state is one that many consultants experience. But moving past this pattern is not a function of the economy – it’s a function of your ability to build long-term relationships and to consistently market and sell the stories of customer value you have to tell. There are key steps that while logical and simple, can be difficult to implement when you need the next gig and the phone isn’t ringing.

Lisa Dennis brings twenty years of marketing and sales experience to client engagements. With a focus on the marketing and selling of information and high technology products and services, she understands what the customer imperative needs to be for communicating the right messaging to varied audiences. Her consulting practice includes marketing strategy and positioning, software and systems for marketing, sales and customer satisfaction, and training development and delivery.

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